Though incredibly simple and straight forward, Candy Crush is one of the most addictive games ever to be invented. The best Candy Crush Blog estimates the app to be worth billions, even after the Wall Street debut experienced by the company behind it.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason to the addictive quality of this game is candy. This is symbolic. It makes you associate the pleasing and tantalizing experience you have when you relish at sweets. No wonder the fruit machine gambling slot is so infamous. The Candy Crush app developers acknowledge this and take advantage to ensure it is so successful.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
It was reported to have made approximately 800,000 dollars daily through its inert purchases that assist the players to conquer higher levels. Last year alone, King Digital Entertainment was reported to have made an estimated net worth of 568 million dollars.
There are a number of reasons as to how addictive this game is. The first and most significant is the fact that this game is so easy to play at first, which brings a sense of satisfaction. This sensation is caused by the release of dopa mine in the system that taps into the addictive circuitry spot of the brain. This results into wanting to play the game repeatedly. To avoid boredom of the game, the developers have made every progressive level even more difficult, resulting in more satisfaction and more intermittent release of dopa-mine.
Contrary to the beliefs of many and the tall claims of King Digital Entertainment, winning a game from the app is entirely a factor of luck. This is from the randomness of the candy colors allocated in a specific game rather from your fast swiping skills. Therefore, we lose more games than we win making the reward schedule unpredictable. Rather than us from playing this strategy actually keeps us glued to the game as opposed to a scenario where the game would have been made easy.
One other important feature of this game is that it limits the amount of time you can play. 5 losses, and you are on time out for the next couple of hours. This leaves you craving for another round of the game. By the time you are allowed back into candy land, the reward you get from winning the lost round becomes multiplied. This is also a clever scheme devised by the app developers to have people buy some extra lives and get back in sooner.
This deprivation strategy is called the hedonistic adaptation. In a research done at Harvard University, two groups of people were used to test this theory. One group was asked to abstain from chocolate for a week while the other group was given unlimited amount for the same week. When both groups were given chocolate the next week, the group that was deprived chocolate expressed the most pleasure and satisfaction in consuming the treat.
Finally, the last reason to the addictive quality of this game is candy. This is symbolic. It makes you associate the pleasing and tantalizing experience you have when you relish at sweets. No wonder the fruit machine gambling slot is so infamous. The Candy Crush app developers acknowledge this and take advantage to ensure it is so successful.
While this app has had the reputation of keeping people highly occupied to the point of forgetting some of their duties, it is mostly harmless. You have the utter and complete freedom of refraining from making any in app purchases and even quitting it altogether.
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